Hammering Things Out Online
It has always been the role of a brand to speak to the customer, to give them an idea of what it the product is all about. An attorney that specializes in cases involving Effexor birth defects, for example, will find the little ways that he can show off his experience and expertise in that [...]
Full StorySecularity vs. Religion in the Information Age
In Public Religions in the Modern World, renowned sociologist Jose Casanova distinguished the process of secularization as an undeniable and validated reality of contemporary modernity from secularism as the ideological trope and project of modernity. For Casanova, adopting an ideological and methodological stance of secularism prevents people, especially Internet surfers, from appreciating how religious actors [...]
Full StoryThe 8.75-million Bitcoin Heist
Here’s a valuable lesson for online branding and marketing specialists everywhere. When news broke out about how much Bitcoins are worth, it didn’t take long for hackers to go on an online shopping spree in Mt. Gox, which is considered the largest exchange site for Bitcoins. Mt. Gox, which is the virtual equivalent of Fort [...]
Full StoryFranchising: Investing in Big Brands
In the world of Coca-Cola, H&M and McDonald’s, emerging businesses are having a hard time making a name for themselves. That’s why some entrepreneurs turn to franchising instead of starting their own business. The risk of investing a lot of money in an uncertain venture is not something that any of us would like to [...]
Full StoryChoosing the Kind of Franchise That Suits You
There are many big brands available for franchise. Most people think that if they want to go into business and have a higher probability of success, all they need to do is to choose one among the many well-known brands that offers franchising. However, they could be wrong. Simply having enough money and investing it [...]
Full StoryIs Apple headed for a New Patent War?
Apple has been slapped with lawsuits in the past few years. With the new redesigned antenna of the new iPhone 4S, a university professor claimed that the antenna infringes patents from its competitor Samsung. How true is this? Apple’s iPhone 4 was a huge deal to everyone. Since the original launch of the iPhone, Apple’s [...]
Full StoryA Day with the Coca Cola Vending Machine
I was about to lock the front door when I heard the phone ring. A bit flabbergasted as to who might be calling, I hurriedly went in to pick it up. It was my sister at the other end of the line, asking me a favor. She is meeting a client at 2:00 pm and [...]
Full StoryRunning Your Business Better
Using something like contact management is way for businesses to have all of their customer contacts in one place. They use it to streamline buying and selling trends and a way to keep all email addresses and consumer sales receipts and other information in one platform to share with other businesses. For instance, when you [...]
Full StoryMy one complaint
AVON to me stands for many great things. The support of Women in business (though there are many men as well), charitable donations, etc. This company provides a great source of income to many who are unable to do the nine to five “thing” J too. An avid user of their products and was a [...]
Full StoryThe Pepsi brand name
It’s the age old question, Pepsi or Coke? Pepsico is one of the largest food and beverage conglomerates in the world. They own dozens of different brand names, many of which you are familiar with but which you probably didn’t realize belonged to Pepsico. This is part of the Pepsi branding strategy. Pepsico is able [...]
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